Sascha Roker

On February 8, 2020, Ulla Johnson debuted her Fall Winter 2020 Runway collection during New York Fashion Week in Soho. Guests enjoyed a performance by Pamplona-based garage pop band Melenas. Full show coverage on Vogue Runway.

On December 4, 2019, Ulla Johnson threw a candlelit, floral-filled dinner party to celebrate the opening of the Ulla Johnson shop at Bergdorf Goodman’s. Notable guests included Katie Holmes, Linda Fargo, Krista O'Neill, Erin Walsh, Sylvana Durrett, Indre Rockefeller and Athena Calderone. Read more about the event on Vogue.com.

On September 7, 2019, Ulla Johnson debuted her Spring Summer 2020 Runway collection during New York Fashion Week at the Caldwell Factory. Guests enjoyed a performance by British based band Nilüfer Yanya. Full show coverage on Vogue Runway.

On July 28, 2019, Ulla Johnson celebrated Her New Hamptons Store With a Dockside Dinner Party. Notable guests included Naomi Watts, Lauren Bush Lauren, David Lauren, Athena Calderone, Gabriella Karefa-Johnson and Aurora James. Read more about the event on Vogue.com.

On October 9, 2018, Maje Founder and Artistic Director Judith Milgrom and Chloë Grace Moretz co-hosted an intimate cocktail event to celebrate the opening of Rockefeller Center flagship boutique. Music was provided by DJ Harley Viera Newton, and artist Jane Beaird performed a live art installation. Read more about the event on Harper’s Bazaar.com.

On December 6, 2018, Sandro Paris hosted a Night of Holiday Shopping with Harper’s Bazaar at its Greene Street pop-up shop. Guests enjoyed DJ sets by Mia Moretti and light bights & cocktails, while enjoying personal styling from hosts Chrissy Rutherford, Amanda Alagem and Kerry Pieri.

Notable guests included Mia Moretti, Vashtie, Aurora James, Young Paris, Natalie Suarez, Dylana Suarez, Alyssa Coscarelli, Lainy Hedaya, Lauren Caruso, Alyssa Lenore, Christina Caradona and more.

On September 20, 2018, Sandro Paris X Helly Hansen Capsule Collection launched with a live musical performance by Jazzy Bazz at Sandro’s Soho pop-up shop in New York City.

Fall 2018, Sandro Paris X The Muppet Show Capsule launched with events hosted by Julia Restoin Roitfeld in New York & Elizabeth Chambers in Los Angeles.

On March 12, 2018, The Sandro Paris x Bob Marley Capsule launch event included a live performance by Zuri Marley and food from trendy Jamaican eatery Miss Lily’s. Notable attendees included Calu Rivera, Marina Testino, Denny Balmaceda, Moti Ankari, Christian Bendek, Eric Christian and more.

Spring 2016, Maje Paris brought a fashion forward clique on a tour through route 66 from Marfa, Texas to Los Angeles, California.

On May 18, 2016, Evelyne Chetrite founder of Sandro Paris, hosted members of the press and VIP guests for an evening of cocktails and hors d’ oeuvres at the Metrograph in NYC. Guests enjoyed a performance by Parisian band Camp Claude, and DJ set by Brendan Fallis.

September 2016, Sandro Paris Hampton’s pop-up celebrating the Fall Winter 2016 collection at Gurney’s Resort.

#SANDROALAPLAGE

On April 14, 2016, Sandro Paris X Superga Capsule Collection Launch event with hand embroidery by Marie Sophie Lockhart & DJ set by Pamela Katz in New York City.